Pahiyas | Digital PEP Space

MANILA, Philippines – Samsung Electronics Phils. Corp. (SEPCO) will unveil its latest lineup of cameras and camcorders during Pahiyas festival. “The way consumers take photos, when they take them, and the way they share them is changing,” said Candy Quinto delos Santos, product manager, SEPCO. “As their needs evolve from solely image capture to include photo management, Samsung has focused on enhancing usability with technology advancements that help them take and manage their photos better while improving sharing and connectivity features. We are launching our lineup during one of the Philippines’ most colorful festivals, Pahiyas.”

To achieve this goal, Samsung is focusing on offering smart cameras that meet different consumer needs and creating intuitive user experiences through a combination of improved optical technology and strengthened connectivity with other consumer devices.

In line with this strategy, Samsung has created a mirrorless, interchangeable lens camera with the NX10, a new-concept camera with high definition, portability and usability. It is also consolidating its leading position in the premium market by releasing premium compact camera models with cool design and high specifications, and has launched optical-based high end compact camera models to leverage its strength in optical technologies. Dual LCD cameras are another focus area as it seeks to establish an unassailable market position in the dual LCD camera category with the introduction of models which are accessible for the masses.

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