SM Hypermarket has launched the latest and greatest edition of its Super Chef series by turning it into a reality show – think Iron Chef meets American Idol meets Survivor.

SM Hypermarket Super Chef 2010 Mechanics

Super Chefs is open to anyone who can cook, be they housewives, carinderia owners, culinary school students or professional chefs. The competition is divided into three stages: 1) audition; 2) elimination; and the 3) grand finals.

The Super Chefs grand finals will be aired on the Asian Food Channel and hosted by Chef Tristan Encarnacion.

To get qualified for the audition round, interested participants just need to present a P1,000 single or accumulated purchase from any SM Hypermarket inclusive of the sponsors’ product together with your cooked dish on the submission day. Throughout the competition, their creations will be judged by celebrities like Winnie Cordero and the country’s top chefs like Reggie Aspiras, to ensure that only the best survive.

The grand winner of the SM Hypermarket Super Chefs will get to take home a kitchen showcase worth P100,000 and go on a 4-day all-expense-paid trip to Singapore for a culinary training. Runner-ups will also win a P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

The contest runs from May to July 2010. For details, visit any SM Hypermarket branch, log on to http://www.smhypermarket.com, or like Super Chefs on Facebook.

SM Hypermarket Super Chefs 2010 is sponsored by Unilever Foodsolutions, Nestle, San Remo, Purefoods, Selecta, Kraft Miracle Whip, Cheez Whiz, Eden Cheese, Mccormick, Lee Kum Kee, Kikkoman soy sauce, Clara Ole and San Miguel Beer.