For more than a year now, Consumer Reports has been urging parents to save money on baby formula by purchasing store brands at retailers such as Walmart, Sam’s Club, Target, Kroger, CVS, Babies R’ Us, and Walgreens. In a recent blog posting, the publisher announced the availability of the new 10th edition Consumer Reports Best Baby Products, available in its online bookstore* and in bookstores nationwide.

“If you choose or need to use infant formula, buy powdered formula. It costs less than concentrated liquid or liquid formula. And keep in mind that all infant formula sold in the U.S. must meet the same basic nutrient requirements specified by the U.S. Food and Drug Administration, so if your baby likes store-brand formula, buy it—in the largest-size cans you can find.”

Consumer Reports recommends buying store-brand formulas because they are nutritionally comparable to Enfamil® LIPIL® and other name-brand formulas:

“We found that the store brand of formula at a local Wal-Mart (Parent’s Choice) cost 50 percent less per ounce than a leading national brand (Enfamil). According to the FDA, all formula marketed in the United States must meet the same nutrient specifications, which are set at levels to fulfill the needs of infants.”

“This is a powerful endorsement for store-brand baby formula coming from an unbiased advocate that wants to help parents make wise purchasing decisions,” said PBM Products CEO Paul B. Manning. “We encourage parents to purchase this important guide and consider two options that make nutritional and fiscal sense: breastfeeding and/or store-brand baby formula.”